Drake Accuses UMG and Spotify of Using Bots and Payola to Promote ‘Not Like Us
Drake Accuses UMG and Spotify of Using Bots and Payola to Boost “Not Like Us.”
In an emotional turn within the continuous contention between music heavyweights Drake and Kendrick Lamar, Drake has recorded a pre-action appeal in Unused York’s state Incomparable Court. The Canadian rapper, whose genuine title is Aubrey Graham, claims that Widespread Music Bunch (UMG) and Spotify utilized flawed hones to advance Lamar’s hit melody, Not Like Us.
Drake affirms that UMG, his longtime name, additionally Kendrick Lamar’s name, controlled spilling stages and wireless transmissions to guarantee the song’s victory. This allegation marks a noteworthy heightening in their quarrel, which numerous fans have been taking closely all through 2024.
The Claims: Bots and Pay-to-Play
According to the appeal recorded by Drake’s firm, Solidified Minutes LLC, UM, G, and S, Spotify collaborated on a campaign that included the utilization of bots and “pay-to-play” understandings to misleadingly boost the notoriety of Not Like Us.
The request attests that UMG locked in untrustworthy hones to guarantee the melody overwhelmed Spotify’s playlists and suggestions. Particularly, Drake’s legitimate group claims that Spotify advertised lower permitting rates for the track in exchange for effectively prescribing it to clients looking for disconnected specialists and tunes.
Drake’s lawyers wrote,
“UMG charged Spotify permitting rates 30 percent lower than its regular permitting rates for ‘Not Like Us’ in trade for Spotify certifiably suggesting the melody to clients looking for other disconnected tunes and specialists. Not one or the other UMG nor Spotify unveiled that Spotify had gotten recompense of any kind in trade for prescribing the song.”
Drake’s team is now seeking internal documents and communications between UMG and Spotify related to these alleged practices.
UMG Responds
UMG has fervently denied the affirmations. James Murtagh-Hopkins, a representative for the name, expelled Drake’s claims as “contrived and absurd.” He assists expressed:
“The suggestion that UMG would do anything to undermine any of its artists is offensive and untrue. We employ the highest ethical practices in our marketing and promotional campaigns.”
UMG maintains that fans ultimately choose the music they want to stream, and any claims suggesting otherwise are baseless.
Spotify’s Policies on Artificial Streams
This contention too highlights the broader issue of counterfeit streams within the music industry. Stages like Spotify have long cautioned against the utilization of bots or other tools to blow up gushing numbers. Spotify’s official rules caution specialists and audience members about almost “manufactured streams” and their affect on the music biological system.
What’s Next?
The pre-action petition filed by Drake is not a full-fledged lawsuit, but it’s clear that the rapper is determined to uncover what he perceives as foul play. First reported by Billboard, this legal move suggests that the feud between Drake and Kendrick Lamar may not just be about music anymore but also the business behind it.
Whether UMG and Spotify will comply with Drake’s request for straightforwardness remains to be seen. For presently, fans can, as it were, hypothesize on the suggestions this seems to have for the music industry as a whole.
The Bigger Picture
This isn’t the first time a craftsman has denounced spilling stages of untrustworthy hones, but Drake’s high-profile case may bring more examination to how names and stages advance music. As the spilling wars seethe on, the astuteness of playlist situations and suggestions will likely remain a hot point within the industry.
Stay tuned as this story unfolds, and let us know in the comments if you think streaming platforms are doing enough to ensure fairness in the music industry.
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