Lux Launches Kino: A New IPhone App For Videographers"

Lux, the innovative startup behind the acclaimed pro photography app Halide, has taken a bold step into the world of video with the launch of their latest app, Kino. Announced on Wednesday, this new video capture app is designed to cater to both professional and amateur videographers. The official release comes six months after Lux first teased the app’s development back in December 2023.

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From Photography to Videography: The Evolution of Lux

Halide has built a strong reputation among photography enthusiasts and professionals alike, known for leveraging the iPhone’s capabilities to capture stunning RAW photos. Its success earned it an Apple Design Award, solidifying its place in the toolkit of many serious photographers. However, the demand for video capabilities has been a recurring request from Halide users. Rather than integrating video into Halide and potentially overcomplicating the app, Lux decided to create a dedicated video application: Kino.

A Cinematic Experience for All

Kino is designed to make shooting cinematic video on an iPhone accessible to everyone, whether you’re a seasoned videographer or a complete novice. Lux’s goal is to offer an app that is powerful enough for professionals while remaining user-friendly for beginners.

Upon opening Kino, users can select their experience level, which then customizes the settings to suit their needs. For those new to videography, Kino offers in-app lessons and tips to help them understand the basics of shooting video.

Key Features of Kino

Kino boasts several innovative features that set it apart from other video capture apps:

Instant Grade: This feature allows users to apply a color preset to their video recordings with a single press of the record button. This capability ensures that users can create cinematic-looking videos with minimal post-processing.
AutoMotion: Kino’s AutoMotion feature automatically applies a 180-degree shutter angle to footage, resulting in the right amount of motion blur for a cinematic effect without the need for manual adjustments.
Flexible File Management: While the iPhone 15 Pro and Pro Max support log video encoding in Apple ProRes, which creates large files, Kino shoots in HEVC (High Efficiency Video Coding). This format reduces file size while maintaining high quality, and the chosen color preset is applied directly to the recording.
Advanced Controls: For professionals, Kino offers comprehensive manual controls, including audio level monitoring, recording format presets, an RGB waveform, manual focus with focus peaking, and a lockable UI. These features provide the precision and control needed for high-quality video production.

Compatibility and Pricing

Kino is optimized to work exceptionally well with the iPhone 15 Pro and Pro Max, taking full advantage of their capabilities to shoot Apple Log. However, it is also compatible with older iPhones, ensuring that a wide range of users can benefit from its features.

The app is available for a one-time payment. At launch, Kino is priced at a discounted rate of $9.99, but this will increase to $19.99 after a few days. This pricing strategy makes Kino accessible to early adopters while still offering significant value for its advanced features.

Conclusion

Lux’s venture into video with Kino demonstrates their commitment to enhancing the creative capabilities of iPhone users. By providing a dedicated app for videography, they ensure that users can capture high-quality, cinematic videos without the complexity that often accompanies professional video tools. Whether you’re an experienced videographer or just starting out, Kino offers a robust and intuitive platform to bring your video projects to life.

With Kino, Lux continues to push the boundaries of what’s possible with iPhone photography and videography, making professional-grade tools accessible to all. Don’t miss the chance to elevate your video shooting experience with Kino—available now at an introductory price of $9.99.

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Lux Launches Kino: A New iPhone App for Videographers”