Meta Launches ‘Vibes’ App: An AI Video Feed Full of Short Clips
Meta, the company behind Facebook, Instagram, and more, has just rolled out a new feature called Vibes. It is a feed inside their Meta AI app (and accessible via meta.ai) that shows only AI-generated short videos. All the clips you see are made by artificial intelligence, and they can be remixed, shared, or recreated by other users.
The idea sounds futuristic: a TikTok-like stream, but without human filming everything is synthetic. But the reception so far? Mixed, to say the least.
In this post, we’ll break down what Vibes is, how it works, why Meta is doing it, what critics are saying, and whether it will catch on or flop.
What Exactly Is Vibes?
Vibes is a new video feed that lives inside Meta’s AI app (and on meta.ai). Instead of human-made videos, every piece of content is AI-generated. Think: you don’t record or upload a video you prompt an AI or remix an existing AI video. Once you have a clip you like, you can adjust visuals, add music or filters, and then publish it to Vibes or cross-post to your Instagram or Facebook stories/reels.
In the past, Meta had a “Discover” feed in its AI app, showing prompts and chat interactions. Vibes replaces that, focusing purely on video content.
Videos in Vibes will show the prompt used to generate them, so you see what description or command inspired that weird or fun clip.
You also get remixing options you can take someone else’s AI video and change elements like music, visuals, or style before re-publishing.
Meta says the feed will gradually become more personalized, tailoring what you see based on your tastes.
Why Meta Chose to Launch This
Meta is making moves to lean heavily into AI. They see Vibes as a way to:
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Showcase AI creativity tools: Let users experiment with AI media without needing cameras or editing skills.
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Compete with short-video platforms: In a world dominated by TikTok, Reels, etc., Meta wants its own unique spin with AI content.
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Drive engagement in its AI ecosystem: By integrating Vibes with Instagram and Facebook (cross-posting, remixing), Meta can funnel more usage across its apps.
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Offset reliance on third-party AI tech: For now, Meta is using AI models from other labs (Midjourney, Black Forest) rather than fully relying on its own models.
In short, Vibes is a blend of social media and generative AI Meta bets that people will enjoy creating and consuming AI‐made videos as a new kind of content.
The Weird & Wonderful Nature of Vibes Content
What kinds of videos show up on Vibes? From early previews and Meta’s launch examples: surreal, whimsical, oddball animations. Think cats kneading dough, fuzzy creatures bouncing, Egyptian princesses snapping selfies, etc.
They’re fun in a quirky way but also raise eyebrows. What draws praise:
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The weird, playful visuals can be entertaining.
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The fact that you can remix or make your own gives creative freedom.
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It’s a new experience: not just watching, but participating in AI media.
But many critics call much of it “AI slop,” a term used to describe overproduced, low-depth AI content that accumulates without much meaning.
Users already are reacting with sarcasm: “nobody wants this,” “bro’s posting AI slop,” etc.
And on tech sites, some fear the feed could become an endless scroll of weird, shallow, algorithmically generated content that lacks heart or human touch.
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Issues & Concerns People Have Raised
Even though Vibes is new, critics and users have already identified several challenges:
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Low content quality
Because everything is AI-generated and remixed, frequent repetition, glitchy visuals, or weird anomalies happen. Many videos lack narrative or emotional pull. -
Over-abundance & oversaturation
If any users flood it with AI videos, a risk that the feed becomes without, too many random clips, not enough curation. -
Authenticity & human connection
Social media works best when people see real emotions, stories. Purely synthetic content might feel hollow or impersonal over time. -
Moderation, accuracy, and safety
AI content can produce misleading, offensive, or copyrighted material. Managing this at scale is tough. -
User adoption & interest
Will people choose to watch AI videos over human ones? If not enough engagement, the feature might fade.
Will Vibes Actually Succeed?
It’s too early to say. Vibes is in its infancy, a kind of test or experiment. But here are possible roads:
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It evolves into an AI art playground
If tools improve (better models, smoother visuals, richer remix options), creators might use them to experiment, and it could attract niche communities of AI artists. -
Becomes a novelty, then fades.
If the content stays shallow and user interest wanes, Vibes could be seen as a gimmick and quietly sidelined. -
Becomes just another cluttered feed
Combined with cross-posts to Instagram / Facebook, Vibes content might flood regular feeds, adding to existing complaints about too much AI content online.
Meta bets that people will find value in remixing and creating AI media, but the quality needs to improve. And they must convince users that Vibes adds something, not just more noise.
Final Thoughts
Vibes is one of the boldest experiments we’ve seen from Meta in the AI / social media space. The idea of a video platform exclusively made from AI is intriguing but also risky.
Pros:
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New creative tools for everyday users
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Accessibility: no camera needed, just imagination
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Remix culture is embedded in the platform
Cons:
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Many videos feel hollow or meaningless
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Risk of overload: too much random AI content
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Questionable long-term appeal
If Meta improves the underlying models, gives creators good tools, and manages content carefully, Vibes might find a niche. But user skepticism is high, and the label “AI slop” is already attached.
In the end, Vibes is not just a new feed; it’s a bet on how we see AI content in our feeds moving forward. Whether the bet pays off or flops will depend on how much human touch can still shine through synthetic pixels.
