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Snapchat is back with a big update, and this one’s a total game-changer for AR lovers. Say hello to Lens+, the new subscription plan from Snapchat priced at $8.99/month (around ₹740 in India). If you love filters, Bitmojis, and all the quirky stuff Snap offers, this new plan could take your Snapping experience to the next level.
Let’s break it down in super simple words. Whether you’re a regular user or a content creator, this post will help you decide if Lens+ is worth the price tag.
What Is Lens+?
Snapchat already had a subscription service called Snapchat+ for ₹3.99/month (around ₹330), which gave you cool features like custom icons, pinning your BFF, and early access to new tools.
But with Lens+, Snap is adding even more fun. Here’s what you get:
- Exclusive AR Lenses: Access to hundreds of new, creative filters.
- AI-powered video lenses: Add animated effects like animals, flowers, or fantasy scenes to your videos.
- Bitmoji Game Lens: A fun game where your Bitmoji becomes the star!
- Weekly updates: New filters and lenses are added every week.
- All Snapchat+ features included: So you don’t miss anything.
This new tier fits right between the basic plan and the more expensive Platinum Plan ($14.99/month), which removes ads and includes everything.
What Makes Lens+ Special?
Let’s talk about what makes this plan stand out:
1. AI-Powered Lenses
Snapchat is now using generative AI to create amazing Lenses. These filters can turn a boring background into a garden, jungle, or animated space with animals or flowers. These were only available to Platinum users before, but now Lens+ users can enjoy them too.
2. Bitmoji Game Lenses
Your Bitmoji gets a whole new world to play in! With interactive filters, your Bitmoji will be jumping, running, and doing all sorts of fun stuff—great for group chats or solo Snaps.
3. Fresh Content Weekly
Snapchat will roll out new AR Lenses every week, so things never get boring.
4. Creator Opportunities
Snap is working on a system that will let AR creators sell exclusive Lenses through Lens+. That means artists and developers can finally earn from their creativity.
Why Snap Is Doing This
Snapchat’s user base has grown a lot over the years, especially among young people. By offering paid tiers like Snapchat+, Lens+, and Platinum, the company is earning more while giving users more creative tools.
According to reports:
- 14 million+ users already pay for Snapchat+.
- In just one quarter, Snap made $1.36 billion, growing faster than expected.
- With Lens+, Snap is targeting serious AR lovers and creators.
It’s a smart move: regular users get more fun tools, and creators get a new way to earn money.
Who Should Get Lens+?
Not everyone needs to subscribe. But if you fall into these categories, you might want to consider it:
| User Type | Should You Get Lens+? | Why |
|---|---|---|
| AR Filter Fan | ✅ Yes | You’ll get hundreds of premium filters and creative tools. |
| Aspiring Creator | ✅ Yes | Get access to tools that help you create and possibly earn. |
| Average User | 🤔 Maybe | If you use Snap just for chatting, you won’t miss out on anything big. |
| Ad-Hater | ❌ No | Lens+ still has ads; only Platinum removes them. |
| Budget-Conscious Student | ❌ No | ₹740/month adds up to a lot of spending only if you use the tools. |
What’s Coming Next?
Snapchat is just getting started. Here’s what’s expected in the coming months:
- More AI video lenses: different moods, fantasy effects, and even storytelling filters.
- Exclusive creator packs: Big Lens creators will launch their premium packs.
- Custom bundles: Snap might allow users to pick and choose features in the future.
This means Snapchat could become a major AR platform, not just a social media app.
Snapchat’s new Lens+ plan is aimed at the creative crowd. If you’re into playing with filters, making funny videos, or exploring AI features, this plan gives you a fresh batch of toys to play with every week.
Yes, ₹740 per month may seem steep. But if you’re already spending hours on Snapchat, posting stories, or growing a following, it could be worth every rupee.
Think of Lens+ as the “middle-class” upgrade: more than basic, but not ultra-premium. You get AI tools, creative features, and weekly updates, and you support creators who bring magic to your camera.
- 📌 TL;DR
Lens+ costs $8.99 per month (approximately ₹740). - Includes exclusive AR filters, AI video effects, Bitmoji game filters, and more.
- It also includes all Snapchat+ features.
- Great for creators and AR lovers.
- Casual users might skip it, but serious Snappers will love it.
