Hinge CMO Jackie Jantos Wants Gen Z to Feel Less Lonely

In today’s world, many young people feel alone even when they are around people. This is true for a big group called Gen Z. These are people born between the late 1990s and early 2010s. They use social media, phones, and dating apps a lot, but still feel very lonely. Jackie Jantos, the chief marketing officer (CMO) of the dating app Hinge, is now trying to change that. She believes dating apps should not just be about swiping left or right but about helping people feel close to someone and less alone.

Jackie Jantos has worked at big companies before, like Spotify and Coca-Cola. Now she is using her creative brain to bring more care and emotion into dating. She joined Hinge with one big goal: to help Gen Z people feel connected, happy, and less lonely. She says Gen Z is smart, open-minded, and cares about feelings. But at the same time, they are facing big problems like stress, sadness, and the fear of being alone.

Jantos noticed that Gen Z is not just looking for fun or time-pass when they use dating apps. They want a real connection, someone who truly listens and understands. She believes dating apps must change to give that, not fake filters, but real talks. That’s why Hinge is doing things differently now.

Jackie and her team at Hinge are working on making the app feel like a safe and cozy place. She is adding features that help people open up about what they truly feel. They are also trying to stop ghosting (when someone suddenly stops talking) and pushing people to talk more deeply. Hinge is also sharing true love stories that began on the app to show that real love is possible.

The app is designed now to help people ask better questions, not just say “hey.” It gives tips on how to talk better, what to share, and how to be honest. Jackie believes that when people talk properly, they feel less alone. Even if the match does not become a life partner, the small talk can still give comfort.

Jackie is also thinking about Gen Z’s mental health. Many young people say they feel stressed, depressed, or not good enough. Jackie wants Hinge to be a small support for them. The app now shows more warm messages, more support-style language, and less pressure. It’s more about feelings and care, not looks.

She is also hiring Gen Z people on her team to know what they truly feel and want. She listens to them and adds their ideas to the app. Jackie says if we listen more, we can build better apps and better relationships.

Hinge also works on campaigns to talk about loneliness and mental health. Jackie says it’s okay to feel lonely; many feel it. But no one should feel alone forever. She hopes that with small steps and real efforts, Hinge can help people smile again.

She also wants to work with schools and colleges to talk about healthy relationships. Because Gen Z is the future, and they deserve real love and care, not fake likes and comments.

Important points about Jackie Jantos and her work at Hinge:

• CMO of Hinge since 2022

• Wants Gen Z to feel less lonely

• Believes dating apps should build real bonds

• Focuses on emotional connection, not just looks

• Adds mental health support messages inthe  app

• Shares success stories to give hope

• Hires Gen Z team members for better ideas

• Working to reduce ghosting and improve real talk

• Wants to make Hinge feel safe and caring

• Plans to talk to schools about love and connection